NOLO

NOLO is an acronym that stands for “No and Low Alcohol,” referring to beverages-especially wines, beers, and spirits-that contain little to no alcohol.

The NOLO Market is Growing?

The global NOLO (no- and low-alcohol) wine market has grown by 62% since 2018, and the market size for non-alcoholic wine is expected to reach $3.78 billion by 2030! The Chinese market is also growing rapidly, with imports of non-alcoholic wine increasing by 25% year-on-year in the first quarter of 2025!

Who is NOLO Major Consumers?

- Younger generations
- Health-conscious individuals
- Those who need to drive or work
- People with religious
- People with specific lifestyle needs
- Women, and business professionals

These consumers share a common pursuit of health, social convenience, and a balanced quality of life.

Will the Non-Alcoholic Wine Market Surpass the Alcoholic Wine Market?

800B VS 3B

According to the latest market data, by 2030: 

- The market size for alcoholic wine: ~$812.8B
- The market size for non-alcoholic wine: ~$3.78B

Although non-alcoholic wine is an emerging trend, alcoholic wine still dominates the market.