The Spookiest Wine Brand Story: Casillero del Diablo

More than a century ago

A winery founder, Don Melchor Concha y Toro, had a passion for collecting wines. He tucked away a prized collection in his personal cellar behind a wrought iron gate. However, word quickly spread through the town about Don Melchor's exquisite wines. He noticed that bottles were mysteriously disappearing.

The locals started sneaking into the cellar, enticed by the chance to sample the finest vintages. Don Melchor was left in a desperate position, needing to safeguard his treasured collection from these eager intruders.

One day, he had an idea. He cleverly spread rumors of strange happenings in his cellar, suggesting that a devil lurked in the shadows, guarding his precious bottles.

As whispers of the devil in the cellar grew, the townspeople's imaginations ran wild. Every creak, echo, and flicker of light in the cellar added to the chilling tale, making it even more compelling and deterring would-be thieves from entering.

That is how Casillero del Diablo, meaning The Devil’s Cellar was born. With the unique identity, Casillero del Diablo stands as one of the most famous Chilean wine brands in the world.